here I can say these things – please read


1- if you are starting your business then you need growth from starting, then adword will help,  and 99% company who start promoting adword side by side focus on SEO thing(Content, User Experience, technical thing, backlinks).


2- suppose in IVF category-  many great doctors in industry, but this website not coming in the first page  – so adword can help .


3- adword shows clearly this is an ad and if you are spending some amount then people research more.


4- In the medical field you can not target very competitive keywords from day one. like i am working with Vivan Hospital – many keywords i am targeting with Adwords – because in maximum Wikipedia showing results.


5-  Adword and SEO give you great results.


6- Adword results depends also on landing page quality.

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