Voice search is gaining popularity making several companies change their SEO strategies altogether. Today, keywords are getting more colloquial to enable better voice search results. Voice search also targets local leads who are most likely to become buyers in the future.
Why voice search?
Today, voice search is the most prevalent type of search. Research shows that 41% of adults and 55% of teens rely on voice search every day. These numbers are growing constantly. Voice search is more alluring because it is fully hands free, it is fast and it also allows the user to multi-task.
With better technology available, voice search is also becoming more reliable. Today, the speech recognition error is as low as 8%. Needless to say, optimizing your business for voice search is a sure shot way of improving search engine rankings. With voice recognition software like Cortana, Siri, Google Assistant becoming more reliable and user-friendly, the way people run searches has changed drastically.
Optimizing your website for voice search
The way people speak and the way they type is quite different. With voice search, the phrases are longer and more colloquial. So, the keywords that you choose should match this. However, there is more the voice search SEO than keywords. Here is a step by step breakdown of how you can improve voice search SEO for your website.
- Focus on local leads: About 22% of people are looking for content that is local. This means that businesses that run in one geographical location should pay a lot more attention to voice search SEO than the rest.
- Optimize Google My Business: When you do this Google has an opportunity to get more information about your business such as the type of business, contact details, business hours etc. Because voice searches are local, having your Google My Business listing up to date can help quite a bit.
- Keep your keywords completely colloquial. The type of keywords used for voice search are called long-tail plus keywords. The plus includes phrases that are most often used in conversations. When choosing keywords for voice search SEO, pay attention to the types of questions people ask on calls and document the exact words that are used by them.
- Including an FAQ page is a great way to use the data that you collect from your consumers. The long tail plus keywords can be used in the FAQ page. Questions should sound more natural. You can also create multiple pages for better information capture.
- Use tools like schema.com for better structured data markup. This will define information in a more specific manner, making it easier for the search engines to understand the context of the content that you put out.
Voice search is here to stay. So, your SEO strategy should devote a large chunk to voice search. Creating content that is more specific and constantly understanding what people are actually searching for is the first step towards a successful voice SEO campaign. Remember that voice searches are more urgent than the typed ones and if your SERP ranking is good, you are likely to get more conversions.