Search engine optimization is necessary to improve your rankings on search engines. That way any potential customer who is looking for businesses similar to yours will be captured easily. There are several SEO companies in Gurgaon that offer strategies after understanding your business profile completely. This is the most effective way to ensure that your website is completely optimized.

Two aspects of SEO

SEO consultants Gurgaon work in optimizing your website in two ways- through On-Page SEO and off-page SEO.

On page SEO

The goal of On Page SEO is to remove any errors or issues in your website that may be affecting your search engine rankings. The website is presented in a manner that is easy for the search engine spiders to crawl through. It also makes it more user friendly to direct more traffic to your website. The techniques used include:

  • Research and analysis of keywords
  • Preparing a strategy to optimize content on your website
  • Information Architecture Analysis and improvement
  • Creation of optimized meta tags
  • Creating a Website Navigation Structure that is usable
  • Better website code and mark up of your HTML
  • Social media integration of your website

 

Off page SEO

Your online reputation or page authority is improved by connecting you to the right sources. Off page SEO allows traffic to flow into your website through sources other than the pages of your website. There are some techniques that are used to achieve this:

  • Creating links from authority domains to your website
  • Adding listings on online directories to make your business gain more credibility.
  • Providing links to your website from social media landscapes like forums and blogs.
  • Creating a marketing and content strategy that is engaging
  • Improving your online PR media
  • Using the social network to create viral and link bait marketing strategies for your website.

 

How to identify a good SEO company in Gurgaon?

Any SEO service that you opt for should be reliable. Here are some features of an SEO consultant that are favorable:

  • They use techniques that are updated and recommended by Google.
  • The SEO services provided are fully Google Panda and Penguin Compliant.
  • Strategies are provided only after thorough understanding of your business.
  • They have experience with different scales of businesses.
  • They use tools like Google Analytics and others to conduct and SEO audit that helps determine what strategies are effective.
  • They do not resort to techniques like black hat link building that will lead to penalties on search engines.
  • They provide an SEO guarantee that offers a complete refund if you are not satisfied with the strategies provided.

 

Working with SEO experts who have also helped revive businesses with Google penalties shows you the level of expertise. These companies are most experienced and reliable.