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Search Engine Optimization has seen several changes in trends in the last few years. For your business to have a good online presence, you need to make sure that you have a good SEO consultant.
It is essential to work with a service provider who has experience in various scales of businesses. That way, they are more adept in creating plans and strategies to suit specific businesses.
Traits of a good SEO service provider in Lucknow
- The service provider should be able to give you some guarantee on the results that you can expect from a particular plan or strategy. Some of them offer an SEO guarantee that ensures complete cash back if you do not get the desired results.
- The SEO Company should adhere to Google guidelines.
- The company should not indulge in any black hat techniques and must only create plans with white hat techniques.
- Google Panda and Penguin compliant service providers are the best option.
- The team should consist of SEO experts in Lucknow with ample experience understanding various types of businesses.
Some of these SEO companies guarantee Top 10 rankings on search engines. It is important to ensure that they are providing a guarantee. One mark of a good SEO service provider n Lucknow is their work with websites that have had Google penalties. If they have been effective in helping these websites recover, then the strategies are reliable.
The plan must consist of both on-page and off-page strategies. Both these aspects drive your rankings on search engines. They also make it easier for your business to be spotted by search engines.
On page service
On page SEO services are directed at enhancing your website and making it user friendly. Some services that you should look for include:
- Keyword research and complete analysis
- Analysis and optimization of content
- Content management system
- Analysis and optimization of informational structure of the website
- Meta tag generation and optimization
- HTML Mark up and Website Code enhancement
- Social media integration
Off page services
Off-page SEO services connects you to other online sources that cater to your niche. That way search engines easily detect you. This includes creating in-bound and out-bound links and other services that increase your page authority and presence. The techniques applied are:
- Local and Global online listings
- Links on authority domains directing users to your websites
- Links on blogs, forums and other social network landscapes
- Online PR media generation
- Viral marketing and link baiting on social media
SEO consultants make sure that they stay updated with all the new guidelines provided by Google. This prevents any penalties and makes sure that your search engine rankings improve consistently. Good SEO can generate several business links to help your business thrive.
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