Romil Tripathi is Best digital marketing consultant in delhi, he have 10+ Years Exp in Digital marketing/SEO. POPxo, DogSpot, Babydestination, Vivan Hospital, Widely, Frexal, Torr Punjabi, AHAtaxis, 98Fit. worked with Smile Group(Fashion & You), WPP, Dogspot
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Digital marketing/Online marketing methods such as SEO ( search engine optimization ), Adword/SEM ( search engine marketing ), Social Media Optimization, Social media marketing, content marketing, influencer marketing, content automation,
campaign marketing, Video Narketing, e-mail marketing, display advertising and e–books are becoming more common in our advancing technology.
Search engine optimization (SEO) is the process of increasing the online visibility of a website or a web page in a web search engine’s unpaid results—often
referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently
a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted
into customers. SEO may target different kinds of search, including image search, video search, academic search, news search,
and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a
business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services.
The former instead is more focused on national or international searches.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility
in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO),
which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product,
service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites,
such as Facebook, Twitter, video sharing websites and blogging sites.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be considered email marketing.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole.
It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.