SEO rankings have seen the influx of several trends that marketing trends in the recent past. Some of them have been immensely successful in helping companies grow while others have faded away.

Here are six trends that are sure to help you sustain your search engine rankings and also generate great organic traffic:

1.Mobile optimization

Since the year 2015, there has been a huge growth in mobile usage. As a result, having a mobile first approach is going to have continuous emphasis. The search ranking algorithm is largely based on whether your website is mobile. Even with rumors of Google splitting the indexes for desktop and mobile, the focus will remain primarily on mobile.

2.Creating great user experience

Your user should be able to get the information that he wants easily. The easier the website is to navigate, the more the number of visits. Keep your website simple, free from irrelevant pop ups, fast in terms of page loading time and free from any broken links to continue to generate organic traffic onto your website.

3.Acceleated Mobile Pages

This is a very important part of SEO and has been constantly mentioned by SEO experts this year. So make sure that you have AMP for your website. AMP is an extension of User Experience Optimization. This open protocol can use eight times lesser data and still make your website four times faster. This only requires a few structural changes and the HTML version of your website will be a lot lighter.  

4.Co-citations and Mentions

It is important for your website to be mentioned by other websites and blogs. This not only increases the popularity of your website but also builds a much better brand. Your online authority will increase as many times as you get co-citations or mentions on relevant websites.

5.Using natural links

Today, it is no longer about the volume of backlinks that you provide. What matters is that the links should be connected to a website that is in the same market niche. It also helps for the website to have great social authority. So make sure that you focus on the quality of backlinks that you use in your website. Using irrelevant backlinks has also been marked as illegal in some cases and can lead to your website being blocked permanently.

6.Focus on content instead of keywords

Content is everything with SEO marketing today. Going after key words is not really the answer as the high competition ones are not available for most companies. Instead, making content original, relevant and updated is the best way to go. If the user gets all the information that he needs as soon as he enters your website, you are going to generate more organic traffic. Make sure that you do not restrict text to that on images. The regular text is what the search engine crawl detects. That improves your chances of going higher in the search results.