Influencer marketing is a form of social media marketing involving endorsements and product placements from influencers, an individual or organization who has a strong following and/or social influence in their respective fields.
Influencer content may be framed as testimonial advertising, where influencers play the role of a potential buyer themselves, or they may be involved as third parties, which can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers)
Source – Wikipedia
One Impression is a Gurugram-based Influencer marketing company powered by AI that manages more than 120 brands and has generated over 4 billion impressions. Further, the company founded by Apaksh Gupta works with over 10 million influencers across the globe and has reach ranging from 1000 people to more than a few million.
What is social media influencer marketing?
Social Media Influencer.A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
How effective is influencer marketing?
80% of marketers find influencer marketing effective. 89% of marketers say influencer marketing ROI is as good or better than other marketing channels. 65% of marketers plan to up their influencer marketing budgets in 2019.
Why you should use influencer marketing?
They boost traffic and engagement
Working with credible influencers who are trusted amongst an audience allow brands to bypass the adblocking obstacle and better connect with buyers on social media. We can think of influencers as a form of “word of mouth” business mixed with native advertising.
Why is influencer marketing successful?
One type of marketing that has proven to be extremely beneficial to brands and marketers is influencer marketing. Influencer marketing benefits range from a higher-than-average return on investment to allowing a brand to connect with a previously unreached audience