Google Ranking factors Understand- how Google search engine works for better SEO 2019 .
Whether it is On page Optimization, keyword analysis, content strategy, back links or any technique that you want to use for better SEO, here is Matt Cutts’ advice on how to make it effective and sustainable. He breaks down how a web search works so you can improve your website to improve search results.
What happens when you run a search?
When you type in a keyword and run a search on Google, you are not searching the entire web but are searching in Google’s index of various websites on the web. They find websites based on your search and bring you the results.
Spiders bring you search results
Google finds websites relevant to a search using a software program that is called a spider. Once the keyword is typed in, a few pages are fetched in by these spiders based on the keywords. Then, they look for links on these websites to other websites and so on to create and index of thousands of pages that are available on the net.
How does Google decide which page is most relevant?
When you type a keyword and run a search, all pages that include these search terms are fetched. There is a possibility that these search terms are present on thousands of pages. However, Google asks over 200 question to decide which one of them is most relevant to your search. Some common questions are:
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Based on the answers to these questions, a score is given to each page. The one with the highest score is displayed first. All this is done within ½ second of your hitting the search button.
Google believes in providing impartial search results. Therefore, they do not accept payments to improve rankings, add a certain website to their index or to upgrade it.
Directing more traffic
When the search engine results are displayed, the user sees the following:
Using long tail and short keywords in a good balance in all of these elements that are presented by the search results will improve your search result rankings. Using specific long tail keywords in ads and in your description is useful in generating instant results. As for the shorter words, use them in the content. Also make sure that you are able to generate a positive response to all the questions asked by Google when conducting a search.
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Over the years, we continue to refine our keyword and market research with continuous changes to search engine rankings. This ensures your website has a successful strategy before we even begin our SEO process – ultimately our goal is traffic, not just keywords. As with any operation – the better planning, the higher chance of success. This is one of the most critical components for increasing your ranking in SERPs (Search Engine Results Pages).
A professional is only as good as his or her tools. We have an extensive range of SEO tools to deliver the most in-depth analysis on your website. Our India SEO experts can’t solve the problem without properly diagnosing what’s wrong. There are many on-page issues that you don’t want to miss because it can impact your timeline for SEO. We offer a FREE SEO AUDIT REPORT, just give us a call.
On-page optimization strategies can’t be ignored, no matter how small. Our team of SEO experts ensure your meta descriptions, meta tags, internal and outbound linking, and image optimization is up to standard. Best of all – we fix all these for you, so don’t worry about a thing! Some other factors are writing informative and keyword-rich content on your pages and posts, but don’t forget to structure snippets, mobile-friendliness, and speed as well.
Link building is still one of the major factors for increasing rank, although much has changed in the past few years. When done incorrectly, you could just be wasting time and money – costing you a lot of sales. When working with our Link Building Experts in the India – you don’t ever have to worry about the quality of your links. Our experience and partnerships allow us to significantly improve your website’s authority and ranking in a short amount of time
Google has openly stated they will be prioritizing websites with more quality content. We have a team of extremely talented content writers who specialize in Digital Marketing. Anyone can write quality content, but knowing the variables of SEO while writing is a huge advantage. A lot of our content writers go on to become SEO experts. We’ll study your industry, learn your business, then deploy the best damn content you’ve ever read!
Did you see a sudden drop in organic traffic? Illegal SEO techniques will devastate your rankings and ROI. Our clients benefit from our SEO Experts because we only use Google approved practices for SEO rank building. Our research and development team stays up to date with the most effective white hat techniques to deploy. We perform monthly link audits to ensure you are up to code with Google. You don’t want to mess with Google – take my word for it.
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When you’ve been in business as long as us – you tend to build strong relationships. This allowed us to build the strongest digital marketing network in existence – enabling us to leverage our network to help you. The SeoFirstStep network includes publishers, journalists, bloggers and other influencers from around the world. Using these partnerships gives us a competitive edge over other digital marketing companies.
Data-driven decisions. We remove emotion from the equation and let the data tell your story. We run a very agile team that can pivot and change direction based on what the analytics show for your website. Our goal is not to simply increase traffic, we want to increase conversions and calls to your business. We’ll help you see the improvement, then consult you on the next move to ensure we are moving in the right direction.
Our SEO Audit Report provides valuable insights into why you’re not on the first page of Google and other major search engines. We’ll examine your website using 50 important ranking variables. Sign up today and we’ll also scope out your closest competitors to see why they’re doing better than you.
We need to understand your business objectives and goals in order to design a customized SEO strategy to fit your needs.
We perform intensive on-page and off-page optimization to ensure that every aspect of your SEO is on point.
The real work begins, we become your digital hype man! We’re out there spreading the news about how great your website is(in our own nerdy way – make no mistake we aren’t cool).
The race to the top never ends. We continue to monitor and test what’s working and what’s not. Implement any additional critical changes needed to ensure we are on schedule for our SEO target goal.