Using the right long tail keywords
Usually when it comes to keywords, most people rely on those which bring in maximum traffic. However, long tail keywords are taking over SEO strategies because of their high rate of conversion. In simple terms, long tail keywords are longer than the common keywords. They do not bring in much traffic. But, theirs specific nature means that you will have more conversions.
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Why long tail keywords work better?
- When you use shorter, more common keywords, you have fierce competition for rankings. In addition to that, common keywords are more expensive as well.
- The short key words account for about 10-15% of searches and mid length keywords account for about 20%. The rest of the page views are generated by long tail keywords, which is close to 65-70%.
- With long tail key words, your website will attract exactly those customers who will benefit from your business, which means a higher chance of conversion. For example, if you are running a business that sells travel packages for women, you would benefit from keywords like “women-only travel packages in (your location)” rather than a common keyword like “travel”.
- With voice search becoming more common, long tail keywords are more useful. People will normally use sentences to run search through voice recognition. This means that they are more specific in their search.
How to find long tail keywords?
- The easiest way is to type a few words related to your business on the Google search tab. Once you run a search, the bottom of the page will display several keywords that are related to the words that you typed. Choose ones that include your focus keywords.
- There are several tools like Google Trends, soovle.com, Answer the Public that can help you find the most commonly searched long tail keywords related to your focus keyword.
- Create your own keywords. This should only be done once you completely understand the mission of your business. Then look for combinations that will define your business perfectly.
Making long tail keywords effective
- There are several combinations of long tail keywords that are available. This also means that you will need to create more pages to incorporate them all. The good thing is that search engines prefer sites with more pages. However, the pages should be unique, with focus on the long tail niche that you are using.
- Every page should have a unique meta tag, header and title that incorporates the long tail keywords that you have chosen for that page.
- Content is everything. Make sure you have relevant and unique content that uses the keywords chosen.
- To make your keywords more effective, have a balance between long tail keywords and short keywords. Few pages should bring in large traffic without any specific target and a large number of pages should focus on the niche traffic.
With long tail keywords, you may not have 1000 visitors each day.. However, you may have at least 1 buyer a day which makes your strategy more effective.
