With easier access to the Internet through mobile phones, most leads today are generated online. These potential customers rely on search engines to connect them to businesses and services. Those businesses, which have higher SEO rankings, are the ones that are the first to be approached.
If you are looking for SEO services in Indore, you need to associate with reputed SEO companies in Indore. They adhere to the current trends and standards to ensure that any SEO strategy that is applied is relevant and effective.
Qualities of good SEO companies
- All strategies provided by them are as per guidelines laid out by Google.
- Their techniques are 100% Google Panda and Penguin Compliant
- They conduct regular SEO audits to ensure that the strategies applied are working for your business.
- They have an experienced team of SEO experts who will thoroughly study your business profile before offering strategies.
- They provide an SEO guarantee that gives you a refund if you are not fully satisfied.
- They do not resort to any black hat link building methods that include spamming and other techniques, which eventually lead to penalties.
A good SEO consultant will only work towards steadily improving rankings. They will avoid any penalties. In fact, the most reliable SEO companies are the ones that are able to even revive companies that have received penalties in the past.
SEO strategies commonly used
There are two types of SEO services that are provided. They include on-page and off-page SEO.
On page SEO
On page or on-site SEO works on making your website free from any issues that may be leading to poor SEO rankings. The idea is to present your website in a simple and easy format. That way, you are likely to get organic traffic. In addition to that search engine spiders will give more preference to your website. The techniques used are:
- Keyword analysis and research
- Formulation of a strategy for optimized content
- Creating an optimized website information architecture strategy
- Creating a Website Navigation Structure that is user friendly.
- Optimized meta tags
- HTML mark up and improved code for the website
- Social media integration
Off page SEO
Off page SEO works on improving your online reputation. This is called page authority which can be achieved by linking your website to other online spaces that are relevant to your niche. This includes blogs, forums and others. The techniques used include:
- Creating backlinks to authority domains
- Creating listings on online directories
- Becoming part of blogs, forums and other social network landscapes that are relevant to your niche.
- Creating an engaging marketing and content development strategy.
- Better online PR Media
- Using the vast social media space availble to create link baiting and viral marketing strategies.
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